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Imitation is this magazine’s form of flattery

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I did a double take the other day when I saw this rag trying to masquerade my all time favourite publication, The Edge. It was copy, copy, copy all the way down to the Edge’s pull out “Options”

Imitation is a widely practiced business strategy, no question about that. But I wonder if the owners of Malaysia SME realize they are doing nothing for their own brand with this blasé rip off job.  All it does is reinforce in readers’ minds that The Edge is at a standard which Malaysia SME can only aspire to.